Investor Proposal — 2026 · 投資者提案
Building Asia's holistic wellness community for your body, mind, and soul.
打造滋養身心靈的亞洲整體健康社群
$150K
Investment ask · 2-year runway
$2.61M
3-year projected gross profit (USD)
3 → 4
HK, Macau, Taiwan → Mainland China
James Liu — Founder & CEO · Exclusive Biossentials Distributor, HK · Macau · Taiwan
The Problem
我們面臨的挑戰 — 現代生活正在悄悄侵蝕我們的健康
Dense urban living has brought convenience — and a hidden cost: everyday chemical exposure, constant stress and disrupted sleep. Left unmanaged, this accelerates aging and chronic illness.
884
toxic ingredients still routinely used in conventional makeup
傳統化妝品中仍常規使用的有毒成分
500+
additional ingredients linked to skin sensitivity & allergic reaction
易引發皮膚敏感及過敏反應的額外成分
25 yrs
of flat cancer mortality rates despite medical advances
儘管醫療技術不斷進步，癌症死亡率在過去 25 年裡基本持平
“The percentage of people dying from cancer today is still what it was in 1970… and in 1950.”
With better information and AI-driven research, we finally have the tools to act on prevention — not just treatment.
Nurturing the 5 Senses
全方位滋養您的五感
We have developed daily ritualistic take-home spa collections designed to reconnect individuals to natural wellness — practical routines that have run for over 25 years in Southeast Asia's ultra-luxury sectors.
視覺（極簡且具有療癒感的視覺享受）
Minimal, calming design language across every product and ritual.
嗅覺與觸覺（芳療身體精油）
Aromatherapy body oils formulated for daily, repeatable use.
味覺與聽覺（草本茶與冥想儀式）
Herbal tea and meditative rituals that close the loop at home.
Our Solution
回歸本源的美麗，與眾不同的傳遞
Since 2001, W by Wellness has worked closely with Biossentials — an Australian brand offering pure, natural products for the whole family. Instead of costly retail stores, we're building a direct-to-consumer, associate-partner model that returns the margin to the Leaders and Associate Partners who build our community.
純淨天然
No synthetic fragrance, parabens or artificial colourants — ever.
深層淨化與重塑
Formulas that remove toxins without stripping the body's own moisture.
嚴守環保
No animal-derived ingredients, no animal testing, recyclable packaging.
實力供應鏈
Exclusive distribution of Biossentials and Pinye Organic Tea.
Strategic Partnership
Since 1999, trusted by five-star hotels and resorts across Asia-Pacific.
Exclusive Distribution
W by Wellness 是 Biossentials 獨家經銷商
Biossentials has crafted pure aromatherapy, spa and body-care collections for over two decades. W by Wellness holds exclusive distribution rights for Hong Kong, Macau and Taiwan.
GMP-accredited manufacturing; many lines produced in TGA-certified facilities. Full batch traceability on every product.
Essential oils sourced directly from growers and distillers, tested with GC/MS analysis for purity.
Vegan-friendly, cruelty-free, free from petrochemicals and artificial fragrance — clean by design.
Market & Competitive Position
優劣勢與市場機會分析
Global spa products market: $66.65B (2025) → $131.13B by 2034, at 7.81% CAGR.
Business Model
單一品牌，四大互補營收渠道
線上直銷
Trained “Leaders” sell direct with no stock-up risk; COD payment.
40–55% margin
核心團隊
Co-marketing with existing wellness studios, salons & fitness centres.
40–50% margin
B2B 企業禮品
Banks, insurers & consumer wellness groups; COD payment.
35–50% margin
奢華酒店及度假村批發
Bulk professional product to existing Biossentials hotel & spa clients.
25–40% margin
Channel Detail
渠道細節 —— 營收構成
Channel 01 · Associate Partners
精品店合作夥伴 —— 與健康工作室聯合營銷
We co-market with successful holistic wellness services and beauty centres already lined up from previous WBW users — fitness, hair salons, wellness centres. We promote pick-up locations by area, incentivise Associates, and route them leads. Minimum retail margin 40–55%; COD, then N/30 once credit is established.
| Timeline | Network / Monthly volume | Yearly revenue (HKD) | Yearly revenue (USD) | Margin @ 45% (USD) |
|---|---|---|---|---|
| Year 1 | 20 Assoc. / HK$15K mo. | HK$3,600,000 | $458,938 | $206,566 |
| Year 2 | 30 Assoc. / HK$20K mo. | HK$7,200,000 | $917,876 | $413,131 |
| Year 3 | 40 Assoc. / HK$30K mo. | HK$14,400,000 | $1,835,751 | $826,263 |
Highest margin band of all four channels (40–55%), built on relationships already in place.
USD conversion at ≈ 7.844 HKD/USD, consistent across all channel projections.
Channel 02 · Online Direct Sales
線上直銷 —— 核心團隊（Leader）網絡
Growth-developing Leaders across Taiwan, Hong Kong and Macau — existing users trained with a networking background. Leaders carry no stock-up risk, with monthly targets set via our online system. Margins 25–40%, capped at a 15% customer discount; COD payments.
| Timeline | Network / Monthly volume | Yearly revenue (HKD) | Yearly revenue (USD) | Margin @ 45% (USD) |
|---|---|---|---|---|
| Year 1 | 15 Leaders / HK$10K mo. | HK$1,800,000 | $229,469 | $103,263 |
| Year 2 | 25 Leaders / HK$15K mo. | HK$4,500,000 | $573,672 | $258,209 |
| Year 3 | 35 Leaders / HK$20K mo. | HK$8,400,000 | $1,070,855 | $482,020 |
4.7× revenue growth projected from Year 1 to Year 3 as the Leader network more than doubles from 15 to 35.
USD conversion at ≈ 7.844 HKD/USD, consistent across all channel projections.
Channel 03
B2B 企業禮品
Banks, insurers & consumer wellness groups. Margins 35–50%; COD payments.
HK$125,000 → HK$200,000 → HK$300,000
ROI ~8 months — $165K net profit projected on the $150K raise (conservative case).
Channel 04
奢華酒店及度假村批發
To Biossentials' existing SEA hotel & spa clients. Bulk-only, live HK Jan 2027 / Taiwan mid-2027 (pending PIF approval). Margin from 35%; 30–60 day terms.
$150,000 → $270,000 → $500,000
10 → 15 → 25 hotels onboarded, at $15K → $18K → $20K average opening order.
Incentives Program
各銷售渠道獎勵計劃
Every channel carries its own margin ladder, qualification bar and reward structure — designed so partners are paid for velocity, not just volume.
10% off retail with code — 15% on every repeat purchase.
Partner benefits
10% off retail with code — 15% on every repeat purchase.
Partner benefits
Founder's stock position
US$10K
Current stock invested
Cost of goods already funded
US$11.5K
Landed value
10K × 1.15 landed multiplier
US$37K
Retail value
11.5K × 3.25 retail multiplier
US$18.5K
Max cost of sale
Average 50% ceiling
Leadership
經驗豐富的成熟團隊
Founder & CEO · 創辦人兼首席執行官
35+ years of senior management experience across Canada, Hong Kong, Taiwan and China, with 30+ years in hospitality, luxury and beauty. Originally built WBW's retail presence through the SARS era in 2002–04; returned to Asia to relaunch the concept as a direct sales & associate model — this time giving the margin back to the leaders and community that build it.
擁有 35 年以上跨越加拿大、香港、台灣和中國內地的資深高管管理經驗，深耕酒店、奢侈品和美妝行業 30 餘年。曾在 2002–04 年非典（SARS）期間一手打造了 WBW 的實體零售業務；如今重返亞太市場，將這一理念升級為線上直銷與業務夥伴模式。
Kalley Chen — 30+ years as legal advisor.
Xero + Grant Thornton — transparent, investor-ready reporting from day one; company-wide forecasting & replenishment systems.
The Financial Opportunity
財務預測 —— 3 年總毛利預估
Gross profit projection by year and by channel, in USD, across all four revenue channels.
The business plan as filed — all four channels performing to target.
$367,942
Year 1
$772,411
Year 2
$1,491,850
Year 3
Cumulative growth curve · 累計毛利曲線
$2,632,203 cumulative gross profit
Where it comes from · 利潤構成解析
Total: HK$20,432,500 / $2,610,251 USD gross profit across 3 years — Base scenario.
3-year gross profit 3 年總毛利
$2,610,251
All 4 channels, USD, 3-year total
Estimated operating costs 預計營運成本
− $783,075
~30% of gross profit, base assumptions
Estimated net profit 預計淨利潤
$1,827,176
Illustrative, before HK profits tax
The Deal
融資結構 · 股權與可轉換票據
A $150,000 raise for 15% common stock, split into a $100,000 equity purchase and a $50,000 convertible note at 8% annual interest, convertible into a further 5% within 18 months.
Common stock 普通股
$100,000
Purchased outright for 10% common stock at closing.
Convertible note 可轉換票據
$50,000
Interest-bearing note with the investor's option to convert into equity within the first 18 months.
Cap table on completion 完成後股權結構
If the convertible note is exercised in full, the investor position moves from 10% to 15% common stock, drawn from the reserved pool. 若票據全數轉股，投資方持股由 10% 增至 15%。
The Plan
營運計劃 · 三年銷售與備貨節奏
How the capital converts into stock, cycles and markets — quarter by quarter, from the September 2026 build phase through Taiwan and Macao expansion.
Year 1 第一年
Sep 2026 — Aug 2027$257K
Projected sales 預計銷售
$25K opening stock purchase
Sales weighting 銷售分佈
Q1 15 percent, Q2 30 percent, Q3 25 percent, Q4 30 percent
Year 2 第二年
Sep 2027 — Aug 2028$540K
Projected sales 預計銷售
4 stock purchases at $35K each
Sales weighting 銷售分佈
C1 10 percent, C2 25 percent, C3 15 percent, C4 15 percent, C5 15 percent, C6 20 percent
Year 3 第三年
Sep 2028 — Aug 2029$1.04M
Projected sales 預計銷售
$20K product introduction fee — 40 additional star products
Sales weighting 銷售分佈
C1 10 percent, C2 25 percent, C3 15 percent, C4 15 percent, C5 15 percent, C6 20 percent
The Investment
投資邀約 · 資金用途 —— 2 年期 150,000 美元
Funds a proper e-commerce and financial operating system, warehouse/showroom, part-time spa trainer, regulatory registration for 50 skincare SKUs, initial bestseller stock, and marketing to launch across three markets.
Traction & Validation
我們已投入自籌資金 —— 且已實現持續銷售
$31,750
Invested to date across registration, sourcing, services & stock
至今已投入的資金
$8,000+
Sales revenue already generated, with repeat customers
已創造的銷售收入，且客戶復購率極高
2 markets
Business registration complete in Hong Kong & Taiwan
香港和台灣的公司註冊已全部完成
How the $31,750 to date has been allocated
Early sales to friends & family (NT$250K+) came with strong repeat purchase behaviour and testimonials we can put in front of new Leaders and Associates.
Recognition
獲獎與認證 —— 享譽亞太地區的卓越聲譽
APSWC Awards 2024 — Winner
Best Natural Product Line, Asia Pacific Spa & Wellness Coalition
AMSPA Spa & Wellness Awards 2020–2021
Best Professional Spa Product — Tropical Spa Collection
AMSPA Spa & Wellness Awards 2020–2021
Best Aromatherapy Brand
Partner Pipeline
香港：早期合作夥伴與核心團隊網絡
6
associate locations — pick-up and co-marketing
合作點
5
named leaders — community-led sales
核心團隊
2
active markets — HK & Taiwan registered foundation
活躍市場
Associates — neighbourhood co-marketing
Leaders — relationship-led selling
台灣：早期據點建立後，複製香港社區模式 — the Taiwan strategy begins with a small relationship map, then expands after PIF completion and system / website readiness.
Associates / retail anchors
Leaders / community reach
The Ask
攜手並進，共建亞洲下一代整體健康社區
$150,000 to scale W by Wellness's exclusive Biossentials partnership across Hong Kong, Macau and Taiwan — with Mainland China to follow.
$150K
Investment ask, 2-year runway
投資訴求 · 提供 2 年運營資金
$2.61M
3-year projected gross profit (USD)
3 年預期總毛利
3 → 4
HK, Macau, Taiwan → Mainland China
首波港澳台 → 進軍中國內地
James Liu
Founder & CEO, W by Wellness
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W by Wellness × Biossentials — Investor Proposal 2026. Projections are illustrative and based on management assumptions.
