Investor Proposal — 2026 · 投資者提案
W by Wellness
Building Asia's holistic wellness community for your body, mind, and soul.
打造滋養身心靈的亞洲整體健康社群
$0K
Investment ask · 2-year runway
$0M
3-year projected gross profit (USD)
0 → 4
HK, Macau, Taiwan → Mainland China
James Liu — Founder & CEO · Exclusive Biossentials Distributor, HK · Macau · Taiwan
The Problem
Modern life is quietly working against our health
我們面臨的挑戰 — 現代生活正在悄悄侵蝕我們的健康
Dense urban living has brought convenience — and a hidden cost: everyday chemical exposure, constant stress and disrupted sleep. Left unmanaged, this accelerates aging and chronic illness.
884
toxic ingredients still routinely used in conventional makeup
傳統化妝品中仍常規使用的有毒成分
500+
additional ingredients linked to skin sensitivity & allergic reaction
易引發皮膚敏感及過敏反應的額外成分
25 yrs
of flat cancer mortality rates despite medical advances
儘管醫療技術不斷進步，癌症死亡率在過去 25 年裡基本持平
“The percentage of people dying from cancer today is still what it was in 1970… and in 1950.”
With better information and AI-driven research, we finally have the tools to act on prevention — not just treatment.
Nurturing the 5 Senses
Daily rituals, not another shelf of products
全方位滋養您的五感
We have developed daily ritualistic take-home spa collections designed to reconnect individuals to natural wellness — practical routines that have run for over 25 years in Southeast Asia's ultra-luxury sectors.
What You See
視覺（極簡且具有療癒感的視覺享受）
Minimal, calming design language across every product and ritual.
Smell & Touch
嗅覺與觸覺（芳療身體精油）
Aromatherapy body oils formulated for daily, repeatable use.
Taste & Sound
味覺與聽覺（草本茶與冥想儀式）
Herbal tea and meditative rituals that close the loop at home.
Our Solution
Back-to-basics beauty, delivered differently
回歸本源的美麗，與眾不同的傳遞
Since 2001, W by Wellness has worked closely with Biossentials — an Australian brand offering pure, natural products for the whole family. Instead of costly retail stores, we're building a direct-to-consumer, associate-partner model that returns the margin to the Leaders and Associate Partners who build our community.
Only pure & natural
純淨天然
No synthetic fragrance, parabens or artificial colourants — ever.
Cleanse & rebuild
深層淨化與重塑
Formulas that remove toxins without stripping the body's own moisture.
Environmentally sound
嚴守環保
No animal-derived ingredients, no animal testing, recyclable packaging.
Proven supply partners
實力供應鏈
Exclusive distribution of Biossentials and Pinye Organic Tea.
Strategic Partnership
Since 1999, trusted by five-star hotels and resorts across Asia-Pacific.
Exclusive Distribution
W by Wellness is Biossentials' exclusive distributor
W by Wellness 是 Biossentials 獨家經銷商
Biossentials has crafted pure aromatherapy, spa and body-care collections for over two decades. W by Wellness holds exclusive distribution rights for Hong Kong, Macau and Taiwan.
Quality 品質保障
GMP-accredited manufacturing; many lines produced in TGA-certified facilities. Full batch traceability on every product.
Authenticity 純正源頭
Essential oils sourced directly from growers and distillers, tested with GC/MS analysis for purity.
Effectiveness 真實功效
Vegan-friendly, cruelty-free, free from petrochemicals and artificial fragrance — clean by design.
Market & Competitive Position
SWOT analysis
優劣勢與市場機會分析
Global spa products market: $66.65B (2025) → $131.13B by 2034, at 7.81% CAGR.
Strengths
- Holistic, whole-family formulas — rare vs. mass-market rivals
- 28+ years organic & therapeutic-certified sourcing, lower cost
- Proven DIY take-home line across SEA luxury spas since 1999
- Margin-sharing motivates Leaders, Associates & 3–5-star hotels
Weaknesses
- Limited funds constrain the pace of growth
- Minimal online/social presence limits digital reach
- Core systems (Shopify, CRM, Xero) still being built out
- New entrant with limited brand awareness to date
Opportunities
- Spa market growing to $131B by 2034 (7.8% CAGR)
- Rivals diluted formulas after big-corp buyouts — white space for us
- Cross-promotion: wellness studios, TCM, gyms, salons
- HK, Macau & Taiwan buyers are affluent and wellness-ready
Threats
- Intense competition from saturated, lower-priced offerings
- Economic downturns could reduce discretionary spending
- Evolving health regulations may raise compliance costs
- Negative reviews can quickly affect reputation
Business Model
One brand, four complementary revenue channels
單一品牌，四大互補營收渠道
Online Direct Sales
線上直銷
Trained “Leaders” sell direct with no stock-up risk; COD payment.
40–55% margin
Associate Partners
核心團隊
Co-marketing with existing wellness studios, salons & fitness centres.
40–50% margin
B2B Corporate Gifts
B2B 企業禮品
Banks, insurers & consumer wellness groups; COD payment.
35–50% margin
Luxury Hotel & Resort Wholesale
奢華酒店及度假村批發
Bulk professional product to existing Biossentials hotel & spa clients.
25–40% margin
Channel Detail
Where the revenue actually comes from
渠道細節 —— 營收構成
Channel 01 · Associate Partners
Co-marketing with wellness studios
精品店合作夥伴 —— 與健康工作室聯合營銷
We co-market with successful holistic wellness services and beauty centres already lined up from previous WBW users — fitness, hair salons, wellness centres. We promote pick-up locations by area, incentivise Associates, and route them leads. Minimum retail margin 40–55%; COD, then N/30 once credit is established.
| Timeline | Network / Monthly volume | Yearly revenue (HKD) | Yearly revenue (USD) | Margin @ 45% (USD) |
|---|---|---|---|---|
| Year 1 | 20 Assoc. / HK$15K mo. | HK$3,600,000 | $458,938 | $206,566 |
| Year 2 | 30 Assoc. / HK$20K mo. | HK$7,200,000 | $917,876 | $413,131 |
| Year 3 | 40 Assoc. / HK$30K mo. | HK$14,400,000 | $1,835,751 | $826,263 |
Highest margin band of all four channels (40–55%), built on relationships already in place.
USD conversion at ≈ 7.844 HKD/USD, consistent across all channel projections.
Channel 02 · Online Direct Sales
Our Leader network
線上直銷 —— 核心團隊（Leader）網絡
Growth-developing Leaders across Taiwan, Hong Kong and Macau — existing users trained with a networking background. Leaders carry no stock-up risk, with monthly targets set via our online system. Margins 25–40%, capped at a 15% customer discount; COD payments.
| Timeline | Network / Monthly volume | Yearly revenue (HKD) | Yearly revenue (USD) | Margin @ 45% (USD) |
|---|---|---|---|---|
| Year 1 | 15 Leaders / HK$10K mo. | HK$1,800,000 | $229,469 | $103,263 |
| Year 2 | 25 Leaders / HK$15K mo. | HK$4,500,000 | $573,672 | $258,209 |
| Year 3 | 35 Leaders / HK$20K mo. | HK$8,400,000 | $1,070,855 | $482,020 |
4.7× revenue growth projected from Year 1 to Year 3 as the Leader network more than doubles from 15 to 35.
USD conversion at ≈ 7.844 HKD/USD, consistent across all channel projections.
Channel 03
B2B Corporate Gifts
B2B 企業禮品
Banks, insurers & consumer wellness groups. Margins 35–50%; COD payments.
HK$125,000 → HK$200,000 → HK$300,000
ROI ~8 months — $165K net profit projected on the $150K raise (conservative case).
Channel 04
Luxury Hotel & Resort Wholesale
奢華酒店及度假村批發
To Biossentials' existing SEA hotel & spa clients. Bulk-only, live HK Jan 2027 / Taiwan mid-2027 (pending PIF approval). Margin from 35%; 30–60 day terms.
$150,000 → $270,000 → $500,000
10 → 15 → 25 hotels onboarded, at $15K → $18K → $20K average opening order.
The Financial Opportunity
$2.61M total 3-year gross profit
財務預測 —— 3 年總毛利高達 261 萬美元
Gross profit projection by year and by channel, in USD, across all four revenue channels.
$0
Year 1
$0
Year 2
$0
Year 3
Cumulative growth curve · 累計毛利曲線
$0
Where it comes from · 利潤構成解析
Total: HK$20,432,500 / $2,610,251 USD gross profit across 3 years.
3-year gross profit 3 年總毛利
$0,251
All 4 channels, USD, 3-year total
Estimated operating costs 預計營運成本
− $0
~30% of gross profit, per plan assumptions
Estimated net profit 預計淨利潤
$0,176
Illustrative, before HK profits tax
The Investment
$150,000 over two years — here's exactly where it goes
投資邀約 · 資金用途 —— 2 年期 150,000 美元
Funds a proper e-commerce and financial operating system, warehouse/showroom, part-time spa trainer, regulatory registration for 50 skincare SKUs, initial bestseller stock, and marketing to launch across three markets.
Traction & Validation
We've already invested — and it's already selling
我們已投入自籌資金 —— 且已實現持續銷售
$31,750
Invested to date across registration, sourcing, services & stock
至今已投入的資金
$8,000+
Sales revenue already generated, with repeat customers
已創造的銷售收入，且客戶復購率極高
2 markets
Business registration complete in Hong Kong & Taiwan
香港和台灣的公司註冊已全部完成
How the $31,750 to date has been allocated
- Business registration (HK & Taiwan) 公司註冊7.9%$2,500
- Product sourcing & development 產品採購與研發14.2%$4,500
- Standard operations manual & services 標準營運手冊7.9%$2,500
- Distribution & service centre rental 物流及服務中心租賃7.9%$2,500
- Accounting services 財務及會計服務15.0%$4,750
- Purchase stocks 首批存貨採購47.2%$15,000
- Total invested to date$31,750
Real testimonials, real repeat buyers
Early sales to friends & family (NT$250K+) came with strong repeat purchase behaviour and testimonials we can put in front of new Leaders and Associates.
Leadership
A team that has done this before
經驗豐富的成熟團隊
James Liu
Founder & CEO · 創辦人兼首席執行官
35+ years of senior management experience across Canada, Hong Kong, Taiwan and China, with 30+ years in hospitality, luxury and beauty. Originally built WBW's retail presence through the SARS era in 2002–04; returned to Asia to relaunch the concept as a direct sales & associate model — this time giving the margin back to the leaders and community that build it.
擁有 35 年以上跨越加拿大、香港、台灣和中國內地的資深高管管理經驗，深耕酒店、奢侈品和美妝行業 30 餘年。曾在 2002–04 年非典（SARS）期間一手打造了 WBW 的實體零售業務；如今重返亞太市場，將這一理念升級為線上直銷與業務夥伴模式。
Legal Advisory 法律顧問
Kalley Chen — 30+ years as legal advisor.
Accounting & Operations 財務與營運
Xero + Grant Thornton — transparent, investor-ready reporting from day one; company-wide forecasting & replenishment systems.
Recognition
Certified excellence, recognised across Asia-Pacific
獲獎與認證 —— 享譽亞太地區的卓越聲譽
APSWC Awards 2024 — Winner
Best Natural Product Line, Asia Pacific Spa & Wellness Coalition
AMSPA Spa & Wellness Awards 2020–2021
Best Professional Spa Product — Tropical Spa Collection
AMSPA Spa & Wellness Awards 2020–2021
Best Aromatherapy Brand
Partner Pipeline
The launch is about activation, not starting from zero
香港：早期合作夥伴與核心團隊網絡
6
associate locations — pick-up and co-marketing
合作點
5
named leaders — community-led sales
核心團隊
2
active markets — HK & Taiwan registered foundation
活躍市場
Hong Kong
Associates — neighbourhood co-marketing
- Elite Personal Trainer — Nathan
- African Coffee & Tea Event Facility — Charlene
- Mettathology — Lear & John
- Harmony Central — Dr. Corrine
- ISGO HK Limited — Jin & Wini
- The Firm Hair — Pauline
Leaders — relationship-led selling
- Sabrina Ying — 300+ member health direct-sales network
- Joyce Tsui — elder-care audience
- Lily & Hung — Rotary / member network
- O Ling Lam — AIA / Shop.com
- James Liu — Founder of WBW
Taiwan — early anchors, then duplication
台灣：早期據點建立後，複製香港社區模式 — the Taiwan strategy begins with a small relationship map, then expands after PIF completion and system / website readiness.
Associates / retail anchors
- A Ling Flower Shop — local retail anchor
- Daniel Japan Bed — specialty retail relationship
- Holistic neighbourhood concept — build once PIF is complete
Leaders / community reach
- James Liu — founder-led activation
- Steven Liu + Taichung team — with Sophie and Jennifer
- Kevin Chan — Kaohsiung DJ & event promo
The Ask
Join us in building Asia's next wellness community
攜手並進，共建亞洲下一代整體健康社區
$150,000 to scale W by Wellness's exclusive Biossentials partnership across Hong Kong, Macau and Taiwan — with Mainland China to follow.
$0K
Investment ask, 2-year runway
投資訴求 · 提供 2 年運營資金
$0M
3-year projected gross profit (USD)
3 年預期總毛利
0 → 4
HK, Macau, Taiwan → Mainland China
首波港澳台 → 進軍中國內地
James Liu
Founder & CEO, W by Wellness
- Taiwan: +886 911 196 225
Hong Kong: +852 9791 4798 - 80 Lo Wai Village, Tsuen Wan, N.T., Hong Kong SAR
- Exclusive Biossentials distributor — www.biossentials.com
W by Wellness × Biossentials — Investor Proposal 2026. Projections are illustrative and based on management assumptions.